Apple Inc. (AAPL) on Decifer

Decifer ranks AAPL number 133 of 277 tracked names on durable business quality.

Why it ranks here

• It earns strong returns on the money it puts to work, around 52% and those returns have been improving and it turns most of its profit into real cash.
• Revenue is expected to grow about 9% a year, profits grew 23% over the past year, and growth is speeding up, not slowing down.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power, with profitability widening as it grows.
• It is riding an active market tailwind.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• Our durability check found pressure on this name, which costs it a few points.
• Returns around 52% with profits up 23% make it a fine business, but durability pressure, momentum of 20 out of 35, and no growth role in our worldview hold it back.

The current read

The evidence on AAPL points in two directions at once: fresh news: Apple Stock Sits at Record Highs: Can Q3 Earnings Drive the Next Breakout?, while fresh news: Rising Memory Costs Are Hurting Smartphones, Qualcomm Warns. Until one side gives way, treat the picture as unresolved rather than a clean story.

Themes

• Software, Cloud & AI Platforms: Apple Inc. operates in consumer electronics. That places it inside the Software, Cloud & AI Platforms story.

Read the full AAPL research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.