Apple Inc. (AAPL) on Decifer

Decifer ranks AAPL number 115 of 277 tracked names on durable business quality.

Why it ranks here

• It earns strong returns on the money it puts to work, around 52% and those returns have been improving and it turns most of its profit into real cash.
• Revenue is expected to grow about 9% a year, profits grew 23% over the past year, and growth is speeding up, not slowing down.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power, with profitability widening as it grows.
• It is riding an active market tailwind.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• Our durability check found pressure on this name, which costs it a few points.
• Strong returns near 52% and 23% profit growth cannot overcome momentum of only 13 and no funded role to grow.

The current read

The evidence on AAPL lines up on the supportive side: the intelligence feed flags this name as connected to what is moving markets now. The independent signals we track are telling the same story.

Read the full AAPL research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.