Booking Holdings Inc. (BKNG) on Decifer

Decifer ranks BKNG number 103 of 268 tracked names on durable business quality.

Why it ranks here

• Sales are growing about 13% a year, faster than 51 in 100 companies we measure.
• It keeps about 34 cents of every sales dollar as cash, safer than 94 in 100 companies we measure.
• It earns about 51% a year on the money put into the business, better than 97 in 100 companies we measure.
• It costs about 17 times its yearly profit; the middle of its industry is 17. Cheaper than 56 in 100 companies we measure, against their own industries.

The current read

The evidence on BKNG lines up on the pressuring side: the intelligence feed flags this name as connected to what is moving markets now. The independent signals we track are telling the same story.

Themes

• Travel & Experience Reopening: Consumers are structurally reallocating discretionary budgets toward travel, hospitality, and live experiences, with demographic tailwinds from affluent retirees.

Read the full BKNG research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.