The Coca-Cola Company (KO) on Decifer

Decifer ranks KO number 194 of 270 tracked names on durable business quality.

Why it ranks here

• It earns solid returns on the money it puts to work, around 13% and those returns have been improving.
• Revenue is growing about 2% a year and profits grew 23% over the past year.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power, with profitability widening as it grows.
• It is riding an active market tailwind and has the balance sheet to fund its growth.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• It trades about 20% above similar companies, and its growth does not yet back up that price.
• A durable brand with returns around 13%, but revenue growing about 2% and no funded role leave nothing to compound faster than the market expects.

The current read

The evidence on KO lines up on the supportive side: research view: KO is a high-conviction name in GLP-1 & Metabolic Health. The independent signals we track are telling the same story.

Read the full KO research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.