ServiceNow, Inc. (NOW) on Decifer

Why it ranks here

• It earns solid returns on the money it puts to work, around 9% and those returns have been improving and it turns most of its profit into real cash.
• Revenue is growing about 21% a year and profits grew 22% over the past year.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power, with profitability widening as it grows.
• It is riding an active market tailwind and has the balance sheet to fund its growth.
• And it returns cash to shareholders.
• Our durability check found pressure on this name, which costs it a few points.

The current read

The evidence on NOW lines up on the supportive side: the intelligence feed flags this name as connected to what is moving markets now. The independent signals we track are telling the same story.

Themes

• Software, Cloud & AI Platforms: ServiceNow, Inc. sits in the enterprise ai layer of the Software, Cloud & AI Platforms story.
• Semiconductors & AI Compute: ServiceNow is embedding AI agents (Now Assist) across its enterprise workflow platform. AI feature attach rates drive premium pricing and NRR expansion. ServiceNow is uniquely positioned as the AI orchestration layer for enterprise IT, HR, and operations workflows — it monetises AI adoption without GPU spend.

Read the full NOW research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.