The Procter & Gamble Company (PG) on Decifer

Decifer ranks PG number 266 of 270 tracked names on durable business quality.

Why it ranks here

• It earns strong returns on the money it puts to work, around 16% and it turns most of its profit into real cash.
• Revenue is growing about 3% a year, profits grew 1% over the past year, and growth is speeding up, not slowing down.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power.
• It is riding an active market tailwind and has the balance sheet to fund its growth.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• Steady high margins make it durable, but revenue growing only 3% a year, profits up 1%, and momentum of 7 out of 35 leave no growth case.

The current read

The evidence on PG lines up on the supportive side: research view: P&G rides risk-on rotation as a defensive name, but 1.5% growth and a 38/100 score question the premium. The independent signals we track are telling the same story.

Read the full PG research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.