The Procter & Gamble Company (PG) on Decifer

Decifer ranks PG number 277 of 277 tracked names on durable business quality.

Why it ranks here

• Its returns on invested money are modest, around 0% and it turns most of its profit into real cash.
• Revenue is growing about 3% a year, profits grew 1% over the past year, and growth is speeding up, not slowing down.
• It keeps a high share of every sale as profit, and that has stayed steady over the years, a sign of real pricing power.
• It is riding an active market tailwind and has the balance sheet to fund its growth.
• It is not watering down its owners with new shares and it returns cash to shareholders.
• Steady high margins make it a durable business, but revenue growing only about 3% with profits up 1% and no worldview catalyst leaves nothing to rerate it.

The current read

The evidence on PG lines up on the supportive side: a live market force supports this name through its theme connection. The independent signals we track are telling the same story.

Themes

• Consumer & Retail: The Procter & Gamble Company operates in household & personal products. That places it inside the Consumer & Retail story.

Read the full PG research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.