Planet Fitness, Inc. (PLNT) on Decifer

Decifer ranks PLNT number 265 of 270 tracked names on durable business quality.

Why it ranks here

• It earns solid returns on the money it puts to work, around 10% and those returns have been improving and it turns most of its profit into real cash.
• Revenue is growing about 12% a year, profits grew 30% over the past year, and growth is speeding up, not slowing down.
• It keeps a high share of every sale as profit, with profitability widening as it grows.
• It is riding an active market tailwind.
• It is not watering down its owners with new shares and it returns cash to shareholders and its own insiders have been buying.
• Solid 10% returns and 12% revenue growth are not enough when profits grew 30% but there is no funded role and momentum sits at 0 out of 35.

The current read

The evidence on PLNT lines up on the supportive side: the intelligence feed flags this name as connected to what is moving markets now. The independent signals we track are telling the same story.

Themes

• Travel & Experience Reopening: Consumers are structurally reallocating discretionary budgets toward travel, hospitality, and live experiences, with demographic tailwinds from affluent retirees.

Read the full PLNT research brief · See all quality rankings

Intelligence data powered by Decifer. Not financial advice. For informational purposes only.